If consumers find a lot of people online that do what you do then Yelp Ads probably make sense. ![]() How many businesses like yours are showing up?.If you’re seeing Yelp pages above your own search listings that could be seen as a benefit of Yelp Advertising. How’s your Bay Area SEO on your website working?.These two questions are probably the most important to think about. There’s a lot of important things to consider when answering this question. This is the most effective method to determine whether the phone calls that Yelp is generates are worth paying for. We can use a unique phone number that only shows on Yelp in order to then see how many calls as well as review recordings of those calls to determine if they were good leads or not. Some of our clients are interested enough in the quality and source of their calls that they have opted to utilize an additional service we offer for call tracking. So if someone found you on a desktop then manually dialed your number Yelp cannot capture that. But you can’t tell how many people might have called the phone number on your listing without clicking to call on their mobile device. Yelp activity will show you how many mobile users called your phone number. Are you running video ads? Improving your website SEO? Running Google PPC Ads? All of these factors could lead to more people finding their way to your Yelp page to look at reviews. And there are other factors that might influence your Yelp traffic beyond simply Yelp Ads. Truly the only way you can try to determine whether Yelp Ads are contributing to your success is to compare your Yelp traffic before and after starting Yelp Ads. Because Yelp Ads and Yelp organic listings direct users to the same business listing page with the same phone number and same web address you won’t be able to tell whether a customer contacted you because of a Yelp Ad or because they found your business on Yelp without clicking on your Ad. ![]() With Google Ads you can see via your source/medium breakdown in Google Analytics whether your traffic came from Google paid results or organic listings. You may have noticed that unlike Google Ads and Google Organic traffic, Yelp Ads website traffic is indistinguishable from Yelp organic traffic in Google Analytics. We do a lot of Bay Area PPC management so we’re familiar with Google Ads tracking as well as Yelp Ads. How can I tell if Yelp website referral traffic is organic or paid? User has set some browser settings to enhance their privacy, which disables tracking.User clicks on Yelp link to your website multiple times in 30 minute period, resulting in multiple clicks to website on Yelp but only one “Session” recorded on Google Analytics.Website visitor’s browser does not support cookies.Website visitor closes window/leaves page before Analytics tracking code loads.There are a lot of factors that affect your ability to collect data that explains the often large discrepancies between Yelp’s click to website data and Google Analytics’ referral traffic data. Why does Yelp show more clicks to website than Google Analytics shows sessions from Yelp? ![]() Some Common Questions about Yelp Ads Conversion Tracking: Yelp’s advertising dashboard is somewhat limited when compared to the Google Ads PPC dashboard and Facebook Ads Manager (to say the least.) It is difficult to get the level of detail and accuracy you need to understand what actual business your Yelp Ads budget is buying you. In order to guide them well, we need to understand what we know, what we don’t know, and what tools we can use to enhance our knowledge. Often that means digging into the data to determine what pay-per-click (PPC) channels are right for each client’s particular business type. Bay Area Online Marketing – Evaluating Yelp Ads Statistics, Measurement, and ROIĪs a busy Bay Area online marketing company we are constantly looking for ways to improve ROI for each business we serve.
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